JET Magazine, the African-American news weekly, announced, “the most sweeping evolution” of its brand in the company’s history, beginning with the February 15 issue.
Publisher Johnson Publishing Company (EBONY) said the new brand strategy signals JET’s undeniable commitment to connect the Black community through timely information with a trusted point-of-view. Included in the changes are a new logo, new design and layout, new sections and features. Unchanged is JET’s unique Black take on the latest in news and entertainment.
According to their press release, JET will keep favorites like JET Beauty and JET Love and include new features JET Perspective, JET Buzz and JET Style. JET Perspective will showcase various points-of-view from recognizable contributors, such as diet doctor Dr Ian Smith, radio talk-show host Warren Ballentine and MTV personality Fonzworth Bentley on topics directly impacting Black America. “We have strengthened our content strategy to include coverage of broader topics that are relevant to Black America,”said COO Anne Sempowski Ward.
JET has a nationwide circulation of 900,000. Mira Lowe, mlowe@jetmagazine.com, is editor-in-chief.
Filed under: Branding, Circulation, Editorial positioning, US Magazines Tagged: | Magazines
