VITAL VOICE, covering St Louis’ GLBT market, is back as a monthly glossy magazine. In October 2009, former owner Pam Schneider shut down the newspaper. It was then sold to Darin Slyman, who brought it back as a monthly magazine in January.
Slyman brings a new editorial approach to the magazine. Hard news is relegated to daily coverage on the website, leaving entertainment and lifestyle, features and commentary, dining, nightlife, home and hearth to the print magazine. Features will be pulled from national, regional and local interests, such as a recent exclusive interview with Lady Gaga, who was in the city for a performance.
This summer, Publisher Slyman is planning a complete redesign of the web site, including adding video reporting. He can be reached at design@thevitalvoice.com
Filed under: Editorial positioning, Relaunches, US Magazines, Websites Tagged: | magazine
