Two Corvette magazines to join forces

CORVETTE FEVER magazine will merge with VETTE magazine, according to Keith Cornett of corvetteblogger.com. October will be Corvette Fever‘s last stand alone issue.  Both publications are owned by Source Interlink (MOTOR TREND, SURFER, SOAP OPERA WEEKLY).

In November, Vette, with a slightly larger format, better quality paper, and content reflecting a mix from both magazines, will be ready to rumble with competitors CORVETTE MAGAZINE and CORVETTE ENTHUSIAST.

Happy 30th, Discover! Now, find a new owner

DISCOVER Magazine is up for sale – again – just in time for its 30th anniversary by private equity firms WallerSutton and Sandler Capital Management, backers of owner Discover Media.

Brokers for the deal have said this is not a fire sale; the owners will not sell unless a suitable buyer comes forth.  Despite a circulation of 700,000, the magazine has seen a steady decline in advertising revenue.  According to the Media Industry Newsletter, ad page revenue fell by 19% compared to last year and was down 13% overall in 2009.

But Discover Media CEO Henry Donahue told foliomag.com that the company is cash flow positive.  “The time is right to go out and look for new investment.”

Wooden Horse Friday Round-Up

HARPER’S BAZAAR will combine the June and July issues this year for the first time.  The stand-alone “Runway Report” will be published again in September…

TORONTO LIFE and long-time restaurant critic and writer James Chatto have parted ways.  In an interview with the Toronto Star, Editor Sarah Fulford said, “Columns have lifespans.  This one has run its course.  James’ type of column – the 3,000 word dining column….was a very particular kind of writing for a particular time and place.  We’re not looking to replace James.”…

ELLE DECOR, MONEY, POPULAR MECHANICS, COOKING LIGHT and BLACK ENTERPRISE are the top five magazines with the most ad pages in June; read more here…