THE HOLLYWOOD REPORTER is going big, starting next month. It will now be a glossy, large-format weekly magazine starting next month, reports the New York Times. Content will be a mix of analytical, feature articles and photo spreads.
The price will increase to $5.99 for the weekly, up from $2.99 for the original daily, and publisher e5 Global Media plans on going on a hiring spree and increasing circulation.
NYT also reports THR’s website has been redesigned, with emphasis on breaking news, and that the daily print edition will now be a daily PDF file. Richard Beckman, chief executive of e5 Global Media, also told NYT he’s going after more advertising dollars beginning with beauty, fashion, consumer electronics and liquor.
Filed under: Branding, Editorial positioning, Online, Redesign/repositioning, US Magazines | Tagged: Branding, Digital media, Magazines | Leave a Comment »
