Walmart-distributed All You the right magazine in these tough economic times

ALL YOU is bragging about its latest numbers: Ad pages increased 12% – from 939 in 2009 to 1,049 in 2010 – in a world that otherwise was flat.  And since it launched, the title’s rate base has increased 145 % from 500,000 in 2004 to 1,225,000 today – and will go to 1,300,000 in July.  Also, paid subscriptions shot up 162% from 1H June 2007 to the same period in 2010, per Publishers Information Bureau via MediaPost.com.

By positioning the magazine for “value conscious women who feel proud and responsible for finding value,” Publisher Diane Oshin felt the magazine was perfectly positioned to meet the needs of readers caught in the economic downturn.

Recipe for (website) success

People.com announced that it saw record-setting Internet traffic in January, when the site generated over 1 billion page views.  PEOPLE* Website Editor Mark Golin, mark_goiln@timeinc.com, attributed the success to readers making multiple return visits every day.

He said his staff accomplished this with breaking news, enhanced by photo specials, video, celebrity bios, additional functionality, and more.

New holistic lifestyle title coming soon to Missouri

THE RISING MAGAZINE is a new bimonthly publication for Missouri readers, covering a holistic lifestyle.  It launches this month.

Each issue will promote holistic health through the latest insights into the fields of psychological and physical health, spirituality and wellness in the community.

Editor is Kevin Scarborough and he can be reached at therisingmagazine@yahoo.com.  Writer’s guidelines are available on the website.

Florida business regional gets new name

FIRST MONDAY has changed name to EMERGE and relaunched with a new website.

It covers the latest in business and community news in Tampa Bay and Orlando, FL.  Topics include legal services, accounting resources, banking and financial resources, management, consulting and business technology products.

Editorial director is Mike Candelaria, mikec@justknight.com, and the magazine publishes 10 issues a year with a circulation of 12,500.

Venerable French Canadian magazine ceases publication

MADAME, the French Canadian counterpart of English HOMEMAKER’S*, is being discontinued by publisher Transcontinental Media (STYLE AT HOME*, ELLE CANADA*); the April 2011 issue will be its last.

“The perpetually changing environment of the media industry” was blamed for the closure, which will not result in any job losses at Transcontinental.

The publisher stated that Madame readers will be well served with titles such as COUP DE POUCE, VITA and BEL ÂGE, which “offer comprehensive solutions to modern women’s concerns in every aspect of their lives.”

Madame began as MADAME AU FOYER in the mid-1960s.