SMARTMONEY.COM, the personal finance site from The Wall Street Journal, on May 10 debuted a major redesign. Although the visual changes are not dramatic, the site is outfitted with new features and interactive tools visitors can use to make educated financial decisions. Changes in the site also are meant to compliment SmartMoney magazine, which recently underwent its own redesign, with new key sections divided into Invest, Spend, Borrow, Plan, and Retirement.
The SmartMoney Retirement Planner allows users to test-drive different retirement scenarios, by entering financial details and getting analyses. An Answer Engine lets users browse a broad range of personal financial topics, and then choose from worksheets, a library of how-to guides, articles and other tools to find solutions. Two new blogs are featured; “Encore,” written by Catey Hill, covers retirement, and “Pay Dirt,” written by Quentin Fottrell, looks at everyday consumer issues.
The SmartMoney.com website launched in 1997 and has evolved over time. Editor Janet Peskin says with this redesign they “have created a true online personal finance hub that aggregates the most relevant content from across the Journal and Dow Jones,” to complement the site’s original content. Reach Peskin at firstname.lastname@example.org.
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