The glossy spin-off will feature “ the latest trends, shopping and news through the varied lenses of our editors,” according to Elle senior vice president and publisher Kevin O’Malley. The digital edition also will include an e-commerce-linked database readers can access.
Previously launched in 2005, the biannual magazine ceased in 2008 after just seven issues. The new version will have an initial rate base of 300,000, with 100,000 sent to top purchasers of accessories through Neiman Marcus, and another 50,000 going out to Elle’s most affluent subscribers. The remaining copies will be sold individually through Barnes and Noble, and bundled with Elle at other locations in select markets.