Research Company Launches First-Ever Ad Ratings for Consumer Magazines

mediamarklogo09Mediamark Research & Intelligence (MRI) has announced the launch of Admeasure, the advertising industry’s first ad ratings for major consumer magazines.

“Historically, a magazine’s total readership was accepted as a proxy for ad exposure,” said Kathi Love, CEO of MRI.  “But accountability-focused advertisers are demanding more direct measurement of the reach of their ad campaigns.”  AdMeasure claims to measure how many readers actually saw the ad, as well as how many took an action as a result of seeing it.

Find more information here.

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