MIXING BOWL is being tested by publisher Meredith (BETTER HOMES AND GARDENS, LADIES’ HOME JOURNAL, PARENTS) with the first issue hitting the newsstands today. A second issue is planned for January and additional issues are dependent on the results of the first two.
The magazine will incorporate recipes submitted by online members of the publisher’s food-focused mixingbowl.com website. It will profile them and showcase their best and brightest tips, tricks and recipes with instructions for finding similar content on the website, which launched in January. It will also introduce readers to Meredith food stylist Greg Luna, “The Grill Guy”, and explain where they can further access his go-to grilling advice on the website.
260,000 copies will be available in major supermarkets and bookstores nationwide at a cover price of $4.99.
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