New Magazine Inspired by Social Networking Site

MIXING BOWL is being tested by publisher Meredith (BETTER HOMES AND GARDENS, LADIES’ HOME JOURNAL, PARENTS) with the first issue hitting the newsstands today.  A second issue is planned for January and additional issues are dependent on the results of the first two.

The magazine will incorporate recipes submitted by online members of the publisher’s food-focused mixingbowl.com website.  It will profile them and showcase their best and brightest tips, tricks and recipes with instructions for finding similar content on the website, which launched in January.  It will also introduce readers to Meredith food stylist Greg Luna, “The Grill Guy”, and explain where they can further access his go-to grilling advice on the website.

260,000 copies will be available in major supermarkets and bookstores nationwide at a cover price of $4.99.

The Weekly Standard Has Been Sold

THE WEEKLY STANDARD, the conservative news magazine, has been sold by media mogul Rupert Murdoch to Denver-based Clarity Media Group.  Financial terms of the deal were not disclosed.

Clarity CEO Ryan McKibben told the Washington Examiner that the group intends to increase the magazine’s circulation and ad pages.  “The Weekly Standard’s content deals with the most critical public policy issues of our time, in an intelligent and compelling way,” he said.

Clarity Media Group is a newspaper publishing company, and the parent company to the Washington, DC Examiner, The San Francisco Examiner and the Independent newspapers.  It is affiliated with AEG, which owns sports and entertainment centers, as well as hockey, soccer, and other pro sports teams in the US and Europe.