Employee Benefit News Canada Is Sold; Repositions

Employee Benefits News Canada

EMPLOYEE BENEFIT NEWS CANADA has been acquired by Rogers Publishing from New York-based SourceMedia.

Rogers already publishes BENEFITS CANADA, AVANTAGES and WORKING WELL, which all target managers who handle pensions and benefits.

The company says it will reposition the new magazine as a cross-border edition of Benefits Canada.

“Beginning this fall, it will be published six times per year and mailed separately to decision-makers in both Canada and United States.  This new edition will have a unique look and feel and will provide decision-makers who have cross-border responsibilities with unique, relevant and timely content,” said John Milne, senior vice president of the business & professional publishing group at Rogers.

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