New Magazine Measurements from MRI Will Be Available Earlier

Mediamark logoThe magazine measurement firm Mediamark Research & Intelligence (MRI) has announced it will start delivering its issue-specific magazine ratings two to six weeks earlier.

The data is based on weekly online surveys conducted with 5,000 American adults.  This means publishers and media planners can compare different issues of the same magazine to determine, for example, whether some cover art and cover lines work better than others.

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