East West Magazine Is Returning

EastWest magazine coverEASTWEST magazine went on a temporary hiatus in early 2008 to restructure its business operations.  The brand returned online in June and has plans to return to print as well, possibly in September.

Originally launched in May 2003, the bimonthly quickly became successful but ran out of money before becoming self-sustaining.  “It is the tale of a small, bare bones company that has grown too fast,” founder Anita Malik said at the time.

It is a lifestyle magazine for the celebration of Eastern culture, focusing on the experiences of Asian, South Asian and Middle Eastern Americans.  The publication features fashion, beauty, celebrity content and features on serious and controversial issues relevant to Westerners who are drawn to the Eastern way of life, as well as Easterners living in and adapting to Western culture.

East West will be run by two full time staffers and a crew of freelancers/contractors, Malik said.  The print magazine will continue to be bi-monthly and will carry a 20,000 circulation.  Their website is at http://www.eastwestmagazine.com.

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