Magazine to Introduce Its Most Sweeping Redesign in a Decade

SCOUTING, the Boy Scouts of America’s publication for adult leaders, will debut a cover-to-cover redesign with its September/October 2009 issue.  It will also debut a new tagline, ‘Lead, Inspire, Explore’ to fit the new editorial positioning.

Scouting magazine cover“Scouting magazine’s redesign puts an emphasis on articles that can make our readers more effective leaders of Cub Scouts, Boy Scouts, and Venturers,” said managing editor Scott Daniels.  “Shorter articles, larger displays of photography and illustrations, and numerous informational sidebars make the magazine an easier read.”

The new editorial will include new columns such as teaching ethical values to youth, reviews of camping gear, and Dutch oven cooking recipes.  Other departments offer advice from veteran Scout volunteers and trail guides for weekend hiking and canoeing trips.  Readers also will discover new digital content on the magazine’s website, including the Cracker Barrel weekday blog.

The magazine is certified by the Sustainable Forestry Initiative, which is dedicated to promoting sustainable forest management.  As a part of the certification, Scouting magazine adheres to a strict policy of environmental responsibility and will undergo annual surveillance audits.

Scouting publishes 1 million copies five times per year.  JD Owen is editor-in-chief and inquiries should be directed to managing editor Scott Daniels, sdaniels@netbsa.org.

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