IMAGE CHICAGO has been acquired by the Invicta Group, which will revamp the magazine to focus a larger portion on health and beauty and tie in the medical community, especially those involved with the Water Tower Surgery Center, an Invicta client. The magazine will still cover celebrities and fashion but will expand its coverage and distribution to include more of the health and beauty industries.
Invicta Group’s CEO Paul Sorkin said, “IMAGE is a perfect fit for the Water Tower Surgery Center. A person’s health and beauty help define their IMAGE and we couldn’t think of a better way to help doctors showcase and market their IMAGE in print, online, and at events.”
The new magazine will be released in early December and will include some expanded editorial along with some additional relevant strategic distribution.
Filed under: Branding, Editorial positioning, Mergers and Acquisitions, Redesign/repositioning, US Magazines | Tagged: Branding, Magazines, Media | Leave a comment »