Another Baby for Bonnier Corp

Conceive magazine coverCONCEIVE has been snapped up by magazine powerhouse Bonnier Corp, which already owns several parenting titles, including PARENTING and BABYTALK.  The former owner, Kim Hahn, will remain as Publisher.  Financial terms were not disclosed.

The magazine is positioned to be resource for aspiring moms-to-be and covers health, fertility and the many methods of conception.  It also strives to offer comfort and emotional support to women contemplating starting or expanding their families by consulting with professional experts and by sharing the insights and experiences of other women.

The move is called surprising by some pundits but makes sense to Terry Snow, CEO of Bonnier.  “Conceive provides us with a unique entry point to the mom marketplace and fits in our overall strategy to expand Bonnier’s opportunities in growth markets through multimedia platforms,” he said.

In addition to the magazine, Conceive has a significant online presence with the website, the Conceive On-Air radio show, several books (including Cooking To Conceive released just last week) and e-newsletters.

Conceive publishes four times annually and carries a 200,000 circulation.  No layoffs are associated with the deal, a Bonnier spokesperson said.


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