TV Guide to Boost Revenue with Special Interest Publications

TV Guide November SIPTV GUIDE is planning six special interest publications this year.  The second will hit the newsstands today with a cover price of $6.99 (compared to $3.99 for regular issues).

The 96-page ‘Ultimate Guide to SpongeBob SquarePants’ marks the 10th anniversary of the Nickelodeon show and features four different covers, video downloads on iTunes, and a sneak peek of a new episode airing November 7.  The pub’s planned distribution is 600,000.

SIPs are popular with publishers, because they often command a high newsstand price and rely on little or no advertising at a time when ad pages are scarce.  TV Guide is working on co-sponsorships for upcoming SIPs, but the SpongeBob issue is ad-free.  It follows an SIP devoted to the show Law & Order that came out earlier this year.

You can check out a video about the issue here.


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