And…One More Silver Lining!

Sun breaking through the cloudsDecember ad pages in top US magazines are up (not a typo.)

The December issues of REAL SIMPLE*, COOKING LIGHT* and SOUTHERN LIVING* will all run significantly more ad pages this year than last, Steve Sachs, president of the lifestyle division at Time Inc told Silicon Alley Insider.

Conde Nast’s GLAMOUR* is coming in 5% over last year, said Bill Wackermann, senior VP-publishing director.  And at Hearst, COSMOPOLITAN*, COUNTRY LIVING*, GOOD HOUSEKEEPING*, MARIE CLAIRE* and O, THE OPRAH MAGAZINE* are all posting bigger issues in December, a spokeswoman said.

And, other magazines are still down in ad pages, but at a rate much lower than in previous months.  WIRED* is one and Publisher Howard Mittman is seeing previously dormant advertisers return.  Janet Balis, exec VP-media sales and marketing at Martha Stewart Living Omnimedia told SAI: “We are definitely starting to see some wonderful bright spots.  In the November issue of MARTHA STEWART LIVING*, paging was down less than 5% year over year, in a year when prior issues were substantially more challenged.”

But nobody believes it’s going to be sunshine and happy hearts from now on.  December was probably a last minute year-end spending of budgeted money that might not be replicated in January.

But at least they DID spend.


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