Two Year-Old Southern Lifestyle Magazine Skips One Issue

Garden & Gun next coverGARDEN & GUN launched a little over two years ago and – because of the timing – has seen more than the usual start-up problems in its short life.  As Publisher Rebecca Wesson Darwin recently wrote subscribers and admirers in an email and on the website, “this has been a tough year for magazines and media companies.”

But she clearly is not ready to give up: “We have seen some great ones go down, including GOURMET and SOUTHERN ACCENTS, among others.  But we have built something special at Garden & Gun, and we’ve been determined to weather this financial storm by being nimble, creative, and aggressive in securing our future, and in continuing to deliver this great publication.

To help shore up our business for 2010 and beyond, we recently made the difficult decision to skip our October/November issue.  This was a painful thing for the G&G team, and we hate to disappoint you, our loyal subscribers.  However, please rest assured that you will receive the full number of copies you ordered when you subscribed or joined one of our club levels…And know this: We will never compromise on the quality of the writing, the photography, or the beautiful paper that Garden & Gun is printed on.

The next issue you receive will be a December 2009/January 2010 issue (above, right) that will be mailed to subscribers in late November (and that will appear on newsstands December 8)…We hope you understand the necessary steps we’ve taken to move into 2010 in a strong position, and we trust you’ll stay with us as we strive to capture the Soul of the New South in print, on the web, and through an expanding array of auctions and events.  Thank you for believing in the mission of Garden & Gun, and for your commitment to preserving the best of Southern culture.”

What do you think?  Was skipping an issue the right solution, and will it work?

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