Shelter Magazine to Be Publisher’s Last Closure

Metropolitan Home magazine coverMETROPOLITAN HOME was shut down last week by owner Hachette Filipacchi Media US.  The current print issue, December, will be its last.  The web site, which the title shared with ELLE DECOR, will eventually revert to the Elle Decor brand only.

“We believe the best strategy in the upscale shelter segment is to boldly focus our resources and investment on Elle Decor, which is the ad-page leader within the US market,” said Alain Lemarchand, CEO of the US division of the French publishing giant, in a statement.  Metropolitan Home was third in ads, a spokesperson told foliomag.com. It had a rate base of 550,000.

In 2008, Hachette’s owner Lagardere replaced longtime CEO Jack Kliger with Alain Lemarchand, a French executive with no US publishing experience.  Since Mr. Lemarchand’s appointment, Hachette continued cutting jobs and consolidated operations, which had been started under Mr. Kliger.

A company spokeswoman said that 13 employees on the editorial side, including the editor, Donna Warner, will lose their jobs.  Business-side staffers will move into the Elle Group, which will continue to publish Elle Décor, Hachette’s last remaining shelter title.

The home decorating category has been especially hard hit in the last two years with closures of HOME (also from Hachette,) SOUTHERN ACCENTS, COTTAGE LIVING and IN STYLE HOME from Time Inc, HOUSE & GARDEN and DOMINO (both from Conde Nast,) BLUEPRINT from Martha Stewart Living Omnimedia, O AT HOME from Hearst and COUNTRY HOME from Meredith.

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