General Interest Business Magazine Expands Website Content

Fast Company Dec/Jan 10

Fast Company cover Dec/Jan 10

FAST COMPANY is getting an infusion of cash to freshen up the magazine and flesh out the website.

Owner Joe Mansueto is investing in some new typefaces for the magazine and adding more content to the website with technology channels, aggregated news and a focus on ethonomics (Fast Company’s buzz word for corporate social responsibility).  Editor Bob Safian says the changes are in keeping with the magazine’s mandate to focus on progress and innovation in business.

The general interest business magazine targets entrepreneurial and business people by focusing on articles about creative individuals and organizations driving change in the business world.

The company’s ad sales took a 31% plunge in 2008 and it laid off 20 staffers after merging print and digital functions.  But ad pages are expected to be up by at least 10% in the coming months.  Also, the company hopes to boost circulation through expanded distribution at airports and Barnes & Noble.


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