Wooden Horse Round-Up

ELLE DECOR will raise its rate base from 500,000 to 550,000 with the March issue after taking on the subscribers of the defunct METROPOLITAN HOME…

TY PENNINGTON AT HOME magazine, launched in 2007 with the first issue in 2008, will no longer be publishing.  The magazine, named for the host of the TV program Extreme Makeover: Home Edition, focused on lifestyle, remodeling and decorating solutions for everyday homeowners…

BAY CITIES Magazine will fold with the current issue.  It covered Green Bay, WI history, lifestyle, economy and culture…

FOOD NETWORK has a new managing editor, Maria Baugh, mbaugh@hearst.com…

MARTHA STEWART LIVING has a new editor-in-chief, Vanessa Holden, vholden@marthastewart.com…

THE NEW REPUBLIC terminated a half-dozen staffers including senior editor Christoper Orr.  Frank Foer will remain as editor of the political insider magazine while some staffers may remain on the masthead, but in the capacity of freelancers.  Others will take salary reductions…

ATLANTA LIFE ceased publication with its November/December issue.  It covered upscale lifestyle including travel, dining, wealth management, luxury automobiles, mountain and beach life, and fashion…

HGTV Star Mike Holmes Makes it Right on the Newsstand

HOLMES: THE MAGAZINE TO MAKE IT RIGHT has launched at Toronto’s Union Station.  The magazine is centered on the expertise of HGTV star Mike Holmes, billed as Canada’s Most Trusted Contractor.

Regular features includes Ask the Pro, Eco-section and Spotlight Trade.  “This is the magazine homeowners need to help them with their renovations,” Holmes says.  “It’s the magazine I was searching for and couldn’t find.  So, I had to make my own magazine, and Make it Right.”

Published bi-monthly by Dauphin Media Group Limited, the new Canadian periodical is sold across the country at large magazine retailers with a newsstand price of $5.95. Subscriptions are available for Canadian $23.50. The only contact given is Liza Drozdov, Director of Communications, The Holmes Group, lizadrozdov@makeitright.ca

Finally! A Magazine Increases Its Publishing Schedule

WSJ., Wall Street Journal’s quarterly glossy magazine, will actually increase its publishing schedule in 2010 and will be published in March, May, June, September, October and December of next year.

In a time when many magazines are folding or moving toward an online presence only, WSJ.  Is boosting its publishing schedule, and in the process, hopes to boost its bottom-line.  Since its launch in September 2008, company officials said WSJ., a lifestyle magazine targeting affluent readers, has attracted 64 new advertisers to the Journal franchise, with 20 of those subsequently increasing their exposure with other Journal properties.

Also, circulation will rise from 800,000 to 1.5 million because the magazine will continue to be included in 800,000 copies of the Journal in its 17 largest markets, but will also be distributed to all subscribers in the US and made available in the Weekend Edition on newsstands across the country.

WSJ. content is available for free online at www.wsjmagazine.com. Tina Gaudoin is editor-in-chief.

New Magazine Targets Female Guitarists

GUITAR GODDESS, a magazine produced by Guitar Goddess of Beverly Hills, CA, debutes with a November/December issue featuring Lita Ford.

The monthly print magazine – a spinoff of the http://guitargoddess.com/magazineblog website of the same name – targets female guitarists.  The intent of both the print and cyber site is “to bring female guitarists together under one site to learn, grow, network, and celebrate our accomplishments.”  Each month it will review new works by female guitarists, share guitar tips and tricks, review equipment and generally keep readers up-to-date with the latest technology.

Another Wedding Magazine Dissolved

INSTYLE WEDDINGS, a quarterly magazine from Time Inc, is folding.  The last issue will hit newsstands December 25 and be on display through March.  Time Inc will continue to publish other spinoffs, such as INSTYLE HAIR.

Nine people will be laid off as part of the closure.  The New York Times reported that earlier in November, Time Inc began laying off roughly 500 staffers in a reorganization estimated to save $100 million.

The wedding category has been hard hit.  Besides InStyle Weddings, Condé Nast folded ELEGANT BRIDE and MODERN BRIDE last month.  However, multimedia GET MARRIED magazine, the new shopping and trend guide for the savvy bride, launched October 1.  Published four times a year, it is part of the national, multimedia brand Get Married Media, bundled with the getmarried.com web site and television show.

Hollywood Trade Gets New Editor

DAILY VARIETY, the trade paper of Hollywood since the 1930’s, is getting a new editor.  Leo Wolinsky, a former editor with the Los Angeles Times, will be taking over in January 2010.  Wolinsky will manage the Los Angeles-based print version, as well as the New York publication, DAILY VARIETY GOTHAM.

Daily Variety has been getting competition from new trade magazines.  The publisher, Brian Gott, hopes Wolinsky will be able to give the print editions a much needed boost.  On the block last year, Gott said that Variety is no longer for sale.

The daily print editions have a circulation of 35,000 and the online version, www.variety.com, which contains some print content, receives 5 million visitors a month.

Air Transat Shuts Down Inflight Magazine

Canadian ATMOSPHERE, the official inflight magazine for Air Transat, has been shut down.

It was custom-published in Miami Beach, FL, by Toronto-based publisher Business Class Media.  No information about layoffs is currently available.

The bilingual (French/English) magazine had a print run of 70,000 copies targeting Air Transat’s vacation-bound passengers.  Its website was still active at the time this was posted.