Venerable Luxury Title Ditches Old Money for New

TOWN & COUNTRY magazine is, “ready to evolve from old money and moving toward new money,” editor-in-chief Pamela Fiori has announced.  Fiori said the publication will have more of an “exuberance and robustness” moving forward, “still going after the woman in her 40s, but she acts younger and dresses in a youthful way.”

Fiori said the title will remain focused on luxury and that there will be more provocative travel pieces and first-person accounts of navigating difficult times in both personal and professional relationships.  And, according to its website, the magazine will still cover parties, dining and entertaining, fashion/style, beauty/health, travel, design, wealth and weddings.

The monthly (published since 1846) is published by Hearst (COSMOPOLITAN, REDBOOK, MARIE CLAIRE).  Its circulation, as of June 2009, is just over 455,600.  Publishers Information Bureau reported first half advertising and paging figures which showed that Town & Country fell 43%.

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