Major Canadian Magazine Becomes More Optimistic

CANADIAN LIVING, a Canadian lifestyle magazine, is celebrating its 35th anniversary with a makeover.  It has redesigned its logo and changed its tag line from “Smart solutions for everyday living” to “Inspiring ideas for everyday living.”  And the April edition launched with an introductory price of $1.99, temporarily down from the usual $3.99.

The front-of-the-book has added a new section called “Everyday Matters.”  Content is now grouped under one of five “pillars,” including beauty, health, lifestyle, home and food.  However, in keeping with its more “optimistic” brand personality, these sections bear the headings “Beauty is everywhere,” “Health is happiness,” “Life is for living,” “Home is pride,” and “Food is love.”

The re-branding also extends to its websites and e-newsletters.  The editorial calendars of the print, website and e-newsletters have been combined into one standard platform for closer integration.  Canadian Living will also be encouraging its readers to participate in the online magazine via blogs, forums and contests.

Published monthly by media giant Transcontinental, Canadian Living has a circulation of just over half a million.  Editor-in-Chief is Susan Antonacci,