Does Family Circle Want to Be Good Housekeeping?

FAMILY CIRCLE has unveiled a “GOOD HOUSEKEEPING seal”-like award for use by advertisers.  Unlike the GH logo, there is no product testing or guarantee; but “our Circle of Excellence awards go to food, beauty, and household products that wowed us editors and you – we sent samples to readers throughout the country to test.  Only items that earned across-the-board raves made the final cut.”

The new program is really aimed at boosting ad pages.  The magazine is allowing marketers to buy the rights to use the seal in their own promotional efforts or buy incremental print ads if they want to use the seal in those placements.

The food products named on the magazine’s website as having earned the “Circle of Excellence” are: Skinny Cow Low-Fat Ice Cream Sandwiches, Pillsbury Refrigerated Pie Crusts, Arnold Select Sandwich Thins, Al Fresco All-Natural Chicken Sausage, and Mazola Pure Cooking Spray.

The Horse would like to know where he can vote for his carrots and apples.


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