Kids Cook Their Way Out of Obesity Using Fun New Magazine

CHOPCHOP is a new, free 32-page quarterly magazine for ‘koodies’ (kids who are foodies) ages 5-12 years. It is the brainchild of Sally Sampson, a Watertown, MA cookbook author.

“Our goal is to reach every kid in America in this age range,” she said.  Sampson’s vision for ChopChop is to reverse and prevent childhood obesity.

ChopChop’s mission is to educate kids to cook and be nutritionally literate, empower them to actively participate as health partners with their families and help establish and support better eating habits for a lifetime of good nutrition.

Kids will burn calories while chopping and mixing and baking up their own culinary creations following child-friendly, nutritious, inexpensive and ethnically diverse recipes included in the magazine. The premiere issue includes cooking tips, how-to’s for kitchen tools, a food-themed word search, 11 recipes, and a short profile of Orren Fox, a Newburyport seventh-grader who raises chickens and dreams of starring on Food Network’s “Iron Chef America.”

The first printing of 150,000 copies is being distributed to pediatricians, grocery stores, farmers markets, schools, children’s hospitals, and youth-based community organizations in more than 30 states. A child-focused website enhances the print version at http://www.chopchopmag.com.

The magazine has a nutritional advisory board and a children’s advisory board.

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