Lights, Camera, Upheaval

THE HOLLYWOOD REPORTER Publisher Eric Mika has left his position after new owners delivered on their promise to overhaul the trade magazine.

The beleaguered publication has been losing readership as well as advertisers.  In order to make the title more marketable, there are plans to switch to a glossy magazine layout with editorial aligned to reflect a future online presence as a showbiz news aggregate and cable TV programmer.  Media pundits speculate about a sale if plans don’t deliver a turn-around.

Mika had been in his position for only three months after moving from senior vice president, publishing director.  Company CEO Richard Beckman has not made any official announcements about a replacement; however Elizabeth Guider will continue as editor.

Founded in 1930, the magazine has been a mainstay in the industry reporting on entertainment news, events and personalities.  In December 2009, e5 Global Media bought the magazine from owner Nielsen Business Media in a $70 million dollar package deal that also included seven other properties: ADWEEK, MEDIAWEEK, BRANDWEEK, BILLBOARD, BACKSTAGE, FILM JOURNAL INTERNATIONAL and The Clio Awards.

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