Bankruptcy Reorg and New Launch All in One Week

944’s publisher, 944 Media, filed for Chapter 11 bankruptcy reorganization on April 6 and launched a new Dallas 944 edition all in one week.

“The whole point of this proceeding is to enable us to keep doing what we do while resolving the litigation in an orderly process,” founder and CEO Marc Lotenberg said in a statement.

And “keep on doing” is what they did, debuting the new Dallas, Texas edition of 944 April 1 and unveiling several ambitious plans for the company.

Expanding its markets, the first Dallas issue of the regional fashion, lifestyle and entertainment magazine hit newsstands with a 20,000 distribution. 944 now publishes editions in ten markets: Atlanta, Dallas, Detroit, Las Vegas, Los Angeles, Miami, Orange County, CA, Phoenix, San Diego and San Francisco; and operates a website, 944.com.

In its statement, the company also announced plans to unveil a new logo and a refreshed, streamlined and modern look for the magazine and 944.com later this spring. This summer 944 plans to enhance digital integration, making the web its first priority, and showcasing 944 as a multiplatform content company. Its editors are focusing on websites, mobile platforms, social networks, tweeting, and uploading video to allow for real-time reporting.

Also, in September, 944 will be adding a 16-page city guide to each book focusing on local level experiences in music, film, dining and culture in each 944 market.

The same statement said 944 Media filed for Chapter 11 bankruptcy protection to assure its continued operation in the face of several potentially burdensome lawsuits. According to FolioMag.com, the two main lawsuits leading to 944 Media’s Chapter 11 filing were one involving the buyout of a former 944 partner/investor; and another regarding the terms of a partnership for the 2008 “944 Super Village” Super Bowl event.

944 Media isn’t letting its millions of dollars in liabilities change its attitude. On its website, 944 listed the “Top 9 Fun Facts About Chapter 11 and Hot Lawyers.” Number one on their list was, “Hey, it happens.”

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