Reader’s Digest is set to move

The landmark federal-style Reader's Digest building in Chappaqua, completed in 1939, was modeled on buildings in Colonial Williamsburg, VA.

READER’S DIGEST will – as of August 2010 – no longer be located among the trees on the 114-acre iconic campus in Pleasantville, NY, where the magazine has been headquartered since 1939.

As part of its bankruptcy reorganization plan approved early this year, RDA has leased office space in downtown White Plains, NY, for approximately 525 employees.  Another 125 staffers will join 175 already in New York and be consolidated at three floors in 750 Third Avenue, which will be considered corporate headquarters, CEO Mary Berner has said.

750 Third Avenue, New York, NY

RDA has subleased about 86,000 square feet of space from another downsized magazine publisher, Conde Nast, in the twin-tower midtown office center, also known as Grand Central Square.

The Pleasantville campus, actually located in the town on Chappaqua, was sold in 2004 for $59 million and the publisher has since leased the spacious property but has used less than half the space.

RDA, however, is not the only publisher to move.  NEWSWEEK moved within Manhattan last year and recently announced another move this August or September.  The staff at the former BUSINESSWEEK magazine this month will leave its longtime home near Rockefeller Center for the east side headquarters of its new owner, Bloomberg LP.  Hachette Filipacchi (ELLE, WOMAN’S DAY) is heading one block east to the Time & Life building from 50th and Broadway.  The ECONOMIST last month moved across town from West 57th Street to become neighbors with RDA at 750 Third Avenue.

In addition to the move, RDA will experience another 10% cut in staff.

Advertisements

Wooden Horse Friday Round-Up

By Lindsay Shaver

TIME has a new executive editor and Time.com a new managing editor, Jim Frederick in a dual role.  A long-time Time staffer, Frederick has returned after a two-year hiatus to work on website-related projects.  Frederick stated that while the site’s content is good, a comprehensive redesign is being discussed with an eye on making it more navigable with more social-media and reader interaction.  The last redesign was in 2008…

@GAMER is “the official games magazine of Best Buy,” published by Best Buy in partnership with Future US, is a new magazine covering video games, reports several gaming industry blogs.  It is set to launch in June.  William O’Neal (woneal@futureus.com) serves as editor-in-chief and Andy Eddy as executive editor…

IMPACT Magazine, a new Houston business magazine, is scheduled to launch this August 2010, per cision.com. Published by Minuteman Press, IMPACT will, “provide information to help companies grow their bottom line.”  Coverage will include business accomplishments, money, careers, health, fitness and lifestyle in the Houston area…

Regional magazine found social media was not enough

EDMONTONIANS magazine pioneered social media in the city of Edmonton and was set to move from print into digital format.  But the magazine ran out of funds before the transition was complete and it is now gone.  The June edition was its last.

The title, a mainstay in the Canadian city of Edmonton, has ceased publication.  For 21 years, the free and independent monthly publication wrote about business, events and personalities in the northern capital of Alberta.  According to Publisher Sharon MacLean, the publication suffered dwindling advertising.  “The world of media and marketing has changed dramatically, especially this past year.  We’ve weathered other boom-and-bust economic situations over the past two decades, but this time declining advertising revenues have left me with no alternative,” said MacLean in a press release.

Over 30 employees worked for the magazine, including four full-time staff.

Magazine facelift to attract younger retirees

AARP THE MAGAZINE hopes to entice ad revenue and younger Baby Boomers with a spicier, hipper redesign.

“Our membership has changed over the years,” Kevin Donnellan, chief communications officer of AARP told Mediaweek.  “We have more boomers than any other organization.  So [the goal] was making sure we were changing the way we do business so we would continue to be relevant.”

The redesign strategy includes new columnists, such as Dr. Mehmet Oz and Jane Pauley, and new topics, including travel, personal growth, tech, sex and relationships.  Cover art will shift from faces to places and the environment with the September/October issue.

One out of four Internet users is a Boomer.  Research shows that two thirds of those users are younger members of that generation.  So, a digital version of the bimonthly joins the refocused print design and an updated website (AARP.org.) Free apps for iPhone and iPad are in the works.

Nancy Perry Graham continues as editor; managing editor is John Stoltenberg.

Reed Exhibitions, TMG polish up an old gem

JEWELERS’ CIRCULAR KEYSTONE (JCK), an industry staple for more than 140 years, has been resurrected by the combined resources of Reed Exhibitions, an events organizer, and TMG, a custom publisher.

The magazine targets independent jewelry retail executives and now features a new large format.  It covers issues facing the industry, market forecasts, store operations, industry news, new products, jewelry trends and what’s new in product and fashion.

The readers can turn to the website, JCKOnline.com, for expanded coverage, such as breaking news, editorial and advertiser videos, and an interactive community for retailers to share ideas, insights, challenges and solutions.  It is designed to connect buyers and sellers in a global jewelry market, spotlighting emerging trends and research.

JCK was sold in 2009 by Reed Business Information to sister company Reed Exhibitions.  The new ownership then tapped TMG for the magazine and website redesign, planning to turn JCK into a multi-media brand.

The title will be published 10 times per year.  Former publisher Mark Smelzer is back and Nancy Sidewater has been hired as editor.  They are located in new offices at 400 Madison Avenue in New York.

New magazine aims to be “positive, uplifting, inspiring”

POSITIVE IMPACT magazine pins its success to a vision to transform readers in a “positive, uplifting, inspiring, moving and enriching to the mind and spirit,” as reported on the companion website.

“We strive to have a transformative effect on the reader with the transformation being positive, uplifting, inspiring, moving and enriching to the mind and spirit,” says the magazine’s vision statement.  “You will find stories that cross gender, geographies, cultures, and generations – stories about artists, athletes, authors, celebrities, children, teens, musicians, and heroes; information about micro community efforts and international initiatives; and reviews of books, music, events, sports, charities, businesses and more.”

The quarterly magazine premiered in January to an audience of “Cultural Creatives” or LOHAS (Lifestyles of Health and Sustainability).  The media kit describes the Cultural Creative audience as, “educated, leading-edge thinkers including writers, artists, musicians, engineers, scientists, spiritualists, alternative health care providers and many others who prize authenticity, idealism, activism, altruism, and globalism.”

Content includes specific departments labeled Animals, Athletes, Authors and Books, Environment, Film, Relationships, Inspire, Mind, Music and Musicians, Art Speaks, Corporations, Wealth, Health, Parenting, Products, Celebrities, Unsung Heroes, Young Pioneers and Education.

Charity Beck, charitybeck@positiveimpactmagazine.com, is publisher and editor-in-chief.

Adding a Dash of food magazine for newspapers

DASH Magazine, a joint venture for Condé Nast and PARADE, promises in their logo “simple, fast and delicious” recipes, beginning with a holiday issue in November.  The first monthly issue is scheduled for February, 2011.

This new food newspaper supplement is a buffet of recipes and product reviews drawn from Condé Nast’s BON APPÉTIT magazine and the GOURMET brand, as well as its online site Epicurous.com. Parade will draw from its extensive portfolio, which includes celebrity chefs Bobby Flay and Dorie Greenspan.

Jack Haire, the CEO of Parade Publications, told Mediapost that Dash will, “provide readers with simple, budget-conscious recipes that help them put quick and delicious meals on the table every day.”

Bon Appétit will contribute a “Fast Easy Fresh” main dishes section; Epicurious.com, with its online recipe archives and how-to videos, covers the “Healthy Dinner Tonight” section; and Gourmet will serve up reviews and product information in “Gourmet Recommends.”

The magazine will be distributed via 100 newspapers to a suburban audience with a circulation of 8 million.  The Dash website, dashrecipes.com, will be available in September.  Condé Nast and Parade are both owned by Advance Publications.