Adding a Dash of food magazine for newspapers

DASH Magazine, a joint venture for Condé Nast and PARADE, promises in their logo “simple, fast and delicious” recipes, beginning with a holiday issue in November.  The first monthly issue is scheduled for February, 2011.

This new food newspaper supplement is a buffet of recipes and product reviews drawn from Condé Nast’s BON APPÉTIT magazine and the GOURMET brand, as well as its online site Epicurous.com. Parade will draw from its extensive portfolio, which includes celebrity chefs Bobby Flay and Dorie Greenspan.

Jack Haire, the CEO of Parade Publications, told Mediapost that Dash will, “provide readers with simple, budget-conscious recipes that help them put quick and delicious meals on the table every day.”

Bon Appétit will contribute a “Fast Easy Fresh” main dishes section; Epicurious.com, with its online recipe archives and how-to videos, covers the “Healthy Dinner Tonight” section; and Gourmet will serve up reviews and product information in “Gourmet Recommends.”

The magazine will be distributed via 100 newspapers to a suburban audience with a circulation of 8 million.  The Dash website, dashrecipes.com, will be available in September.  Condé Nast and Parade are both owned by Advance Publications.

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