Regional magazine found social media was not enough

EDMONTONIANS magazine pioneered social media in the city of Edmonton and was set to move from print into digital format.  But the magazine ran out of funds before the transition was complete and it is now gone.  The June edition was its last.

The title, a mainstay in the Canadian city of Edmonton, has ceased publication.  For 21 years, the free and independent monthly publication wrote about business, events and personalities in the northern capital of Alberta.  According to Publisher Sharon MacLean, the publication suffered dwindling advertising.  “The world of media and marketing has changed dramatically, especially this past year.  We’ve weathered other boom-and-bust economic situations over the past two decades, but this time declining advertising revenues have left me with no alternative,” said MacLean in a press release.

Over 30 employees worked for the magazine, including four full-time staff.

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