Finance magazines disappear

SECURITIES INDUSTRY NEWS has ceased its weekly print publication.  Its content can now be found in MONEY MANAGEMENT EXECUTIVE and SECURITIES TECHNOLOGY MONITOR.  Founded in 1989, the magazine was written for securities operations, technology and processing services professionals…

PAYMENT SOURCE , covering information for bankers, credit card operation executives and e-commerce professionals since 1988, has moved to an online-only format publishing daily…

New equestrian magazine launches across North America

Canadian REIN MAGAZINE has launched across North America.  The quarterly publication is aimed at equestrians aged 18 to 55 who own at least one horse.

The editorial covers equine health, behaviour, training, nutrition, product reviews, humour, recipes, lifestyle articles and profiles of “celebrity” riders.

Rein will also offer a bi-monthly digital issue.  Available through subscription and controlled circulation, the magazine will also be offered to equestrian associations and show clubs.  Publisher Susan Pennell-Sebekos says the magazine will soon be launching a regional section in the print publication and issuing regional digital editions.  Contact Penell-Sebekos,

Wooden Horse Friday Round-Up

MAVERICK is a new tech, film and design magazine that will launch this October on the iPad platform by UK-based Virgin Group, the international conglomerate founded by business tycoon Richard Branson.  With holdings in travel, entertainment and lifestyle, speculation is that Virgin is expanding its empire into the consumer magazine industry, especially as the publication will be led by Richard Branson’s daughter, 28-year-old Holly Branson…

Great news!  Magazines in 2Q recorded year-over-year growth in ad pages for the first time since Q4 2007, per PIB…

THE ECONOMIST is adding 20 new jobs in sales, marketing and other departments…

Publisher Cygnus Business Media (FIREHOUSE, SUPPLY & DEMAND CHAIN, MODERN JEWELER) has announced a new and radically revised “organizational architecture.”  The new structure creates four “affinity networks” for the major categories Cygnus serves: Aviation, Public Safety & Security, Building & Construction and Agriculture.  There are no layoffs or title closures involved in the reorganization plan.  In fact, Cygnus claims the new structure will expand employment opportunities…

Bad news/good news: 90 magazines launched in the first half of this year, down from 187 new titles that launched in 2009 for the same period, according to media directory MediaFinder.  On an up-note: “Only” 87 magazines folded this 1H compared to 279 in 2009; and 16 print magazines converted to online-only formats compared to 43 in 2009…

Publisher Conde Nast (VOGUE, GQ, CONDE NAST TRAVELER) wants to adjust its advertising/consumer revenue split from 70/30% to 50/50% by growing the consumer part.  To that goal, the company is aggressively licensing its brands and among other endeavors will launch Gourmet Live, a food-centered social media app that will be free to download but ultimately will become for-pay…

24% of all new magazine subscriptions are now placed online (and 13% of all subscriptions – new and renewed,) according to the trade organization Magazine Publishers of America.  That’s almost double the 2006 figure of 13%, and up from 17% in 2007, 21% in 2008 and 22% in 2009…

Magazine proves one person’s trash is another’s treasure

FLEA MARKET STYLE is a new shelter magazine focusing on the finding and turning discards into treasures.  The first 144-page issue was on newsstands February 2010 and is also available through the magazine’s blog, FMS is, “packed with ideas, photos and how-tos for repurposing, creating and feathering your nest with style, thrift and ingenuity,” according to their blog.

Editor-in-Chief Ki Nassauer and Senior Editor Heather Bullard are hard at work on the February 2011 issue.  The FMS blog offers a behind-the-scenes look at how the magazine is put together.  It also has sneak peeks at the people and places featured in the upcoming issue, such as bloggers, collectors, on-line shop owners, dealers, junkers, Etsy artists, designers and others.

“We hope you, the reader, will share our inspiration as you watch the progress of FMS, chock-full of vintage-style decorating, projects, collecting tips, photo and home features and more, set to hit newsstands in February 2011,” it says on the About Us page.

The website indicates that although most projects will be simple and easy to execute, FMS will provide how-to features, tips and steps to produce those that are more challenging.

FMS is available at Target, Barnes &; Noble, Walgreens, Walmart, Lowes, CVS, grocery and small retail stores and independent newsstands throughout The United States and Canada.  Subscriptions are not available at this time.

Back to the future for Toronto Life

Canadian TORONTO LIFE magazine got a facelift for its 43rd birthday; the magazine returns to its iconic logo in a red box originally introduced 35 years ago.

“The starting point for the new magazine was the old magazine, we wanted to be inspired by Toronto Life,” said art director Jessica Rose.

Inside changes include a tightened front section and a renamed lifestyle/service section called Navigator.  A culture column, back page memoir and a new columnist round out the new editorial along with design and colour changes between the sections.

Publisher hopes new cigar magazine won’t go up in smoke

CIGARS IN REVIEW is a new quarterly magazine covering news in the cigar world.  The first issue will be out this fall in print as well as online.  Initial distribution is estimated at 5,000 to 10,000 copies.  Founder Joe Baker said he hopes to take the magazine monthly in the future.

CIR will be available nationwide at cigar shops, casinos and some of the higher-end golf courses.  Copies may also be purchased online at Contact the magazine at

Milwaukee Latinas targeted for new magazine

LA CONQUISTADORA is a new magazine from newspaper EL CONQUISTADOR editor and publisher Victor Huyke, according to the Milwaukee Journal Sentinel.  The 24-page magazine will be distributed via insertion in the July 23 issue of the El Conquistador newspaper.

“Many say they find El Conquistador is very masculine with the coverage of sports and news,” Huyke told the MJS.  “The new magazine will feature fashion, beauty tips, health, family and home,” he said.

After an initial 10,000 copy distribution in El Conquistador, La Conquistadora will be available as a stand-alone wherever the newspaper is found.

Christine Almeida, who will be editor of the new magazine, told the MJS that she “wants the magazine to be for and about women who are making contributions to their families and the community.”  Local Latina celebrities, such as Telemundo newsperson Fior Hernandez and Antigua Latina restaurant owner Citlali, will be featured in the first issue.

No website for the magazine is available yet.

Wooden Horse Friday Round-Up

Horses galloping through Sezincote by velodenz

Things are very slow at this time in the magazine world, but here are some things we think you should be aware of:

ESPN: THE MAGAZINE will be moving from New York to Bristol, CT next fall, i.e. 2011…

Good news!  During the second quarter of 2011, according to Mr. Magazine, aka journalism professor Samir Husni, 56 new regularly published titles with an intended frequency of four times or more and 155 annuals and specials saw the light of day.  That exceeds that of the second quarter of 2009 by 44 titles…

American Media Inc (NATIONAL ENQUIRER, STAR) has undergone another financial restructuring and cut its debt by a further $200 million…

CANADIAN PRINTER has ceased printing.  The 118-year old trade owned by conglomerate Rogers Publishing announced it will no longer be printing hard copies of its quarterly editions on the printing and graphic arts industry.  According to publisher Pamela Kirk in a letter sent out to readers, the magazine will take an “exciting new direction.”  The new direction leads directly to a website where the magazine content can be found online, supplemented with a bi-weekly online newsletter.  CANADIAN PRINTER will continue producing its annual edition highlighting industry innovations throughout the year…

LADIES’ HOME JOURNAL and TRADITIONAL HOME, both published by Meredith, will cut the paid circulation guarantees it gives advertisers, called the rate base.  LHJ will fall nearly 16% from 3.8 million to 3.2 million.  Rate base for Traditional Home is getting cut almost 11% from 950,000 to 850,000.  The company will also test higher subscription and newsstand prices for both titles…

Publisher Conde Nast (GLAMOUR, GQ, THE NEW YORKER) has finally discovered newsstand only special publications.  The first ones will begin to appear in August…

Yahoo has published its own style guide for content creators to write “effectively for the web.”  The company goes so far as to call the guide “The Ultimate Sourcebook for Writing, Editing, and Creating Content for the Digital World”.  The guide addresses grammar and punctuation, site accessibility, minimizing legal risk, writing for an international audience, and even improving search rank.  You can find more information at

Spokane wine blogger pours content into print magazine

SPOKANE WINE Magazine is a new annual wine magazine from the creators of, a blog about Spokane wines.  Set to debut November 1, the magazine tells the story of each of Spokane’s 17 wineries with interviews and high quality photography.

The initial 10,000 copies of Spokane Wine will be distributed at each of the 17 wineries, local restaurants, wine bars, hotels, and more.

“Wine lovers are passionate about wine and love learning about winery history and the newest vintage,” said founder Josh Wade.  “This magazine will help bring cohesive awareness to the entire wine scene in Spokane.  Spokane Wine Magazine seeks to be a resource to share the amazing quality of the growing wine region that Spokane is becoming.”

Wade added that the magazine has an expected 9-12 month shelf life and is written in such a way to not be date sensitive, but to be held as a resource and reference for wine lovers in the Inland Northwest.  All copy for the premiere issue was written by Wade.

Accompanying the magazine launch is a website,, featuring regular updates on Spokane wineries, events, tasting room activities and wine releases.

“When it comes to wine, Spokane has quietly grown into a community of boutique wineries and medium production reputable companies.  I love this town.  I think that it’s about time Spokane Washington becomes a destination for wine,” Wade said.

Wade’s blog was mentioned by WINE ENTHUSIAST MAGAZINE as one of the top three wine blogs (measured by frequency in audience interaction over the last three months).