Wooden Horse Friday Round-Up

Horses galloping through Sezincote by velodenz

Things are very slow at this time in the magazine world, but here are some things we think you should be aware of:

ESPN: THE MAGAZINE will be moving from New York to Bristol, CT next fall, i.e. 2011…

Good news!  During the second quarter of 2011, according to Mr. Magazine, aka journalism professor Samir Husni, 56 new regularly published titles with an intended frequency of four times or more and 155 annuals and specials saw the light of day.  That exceeds that of the second quarter of 2009 by 44 titles…

American Media Inc (NATIONAL ENQUIRER, STAR) has undergone another financial restructuring and cut its debt by a further $200 million…

CANADIAN PRINTER has ceased printing.  The 118-year old trade owned by conglomerate Rogers Publishing announced it will no longer be printing hard copies of its quarterly editions on the printing and graphic arts industry.  According to publisher Pamela Kirk in a letter sent out to readers, the magazine will take an “exciting new direction.”  The new direction leads directly to a website where the magazine content can be found online, supplemented with a bi-weekly online newsletter.  CANADIAN PRINTER will continue producing its annual edition highlighting industry innovations throughout the year…

LADIES’ HOME JOURNAL and TRADITIONAL HOME, both published by Meredith, will cut the paid circulation guarantees it gives advertisers, called the rate base.  LHJ will fall nearly 16% from 3.8 million to 3.2 million.  Rate base for Traditional Home is getting cut almost 11% from 950,000 to 850,000.  The company will also test higher subscription and newsstand prices for both titles…

Publisher Conde Nast (GLAMOUR, GQ, THE NEW YORKER) has finally discovered newsstand only special publications.  The first ones will begin to appear in August…

Yahoo has published its own style guide for content creators to write “effectively for the web.”  The company goes so far as to call the guide “The Ultimate Sourcebook for Writing, Editing, and Creating Content for the Digital World”.  The guide addresses grammar and punctuation, site accessibility, minimizing legal risk, writing for an international audience, and even improving search rank.  You can find more information at styleguide.yahoo.com


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