Wooden Horse Friday Round-Up

MAVERICK is a new tech, film and design magazine that will launch this October on the iPad platform by UK-based Virgin Group, the international conglomerate founded by business tycoon Richard Branson.  With holdings in travel, entertainment and lifestyle, speculation is that Virgin is expanding its empire into the consumer magazine industry, especially as the publication will be led by Richard Branson’s daughter, 28-year-old Holly Branson…

Great news!  Magazines in 2Q recorded year-over-year growth in ad pages for the first time since Q4 2007, per PIB…

THE ECONOMIST is adding 20 new jobs in sales, marketing and other departments…

Publisher Cygnus Business Media (FIREHOUSE, SUPPLY & DEMAND CHAIN, MODERN JEWELER) has announced a new and radically revised “organizational architecture.”  The new structure creates four “affinity networks” for the major categories Cygnus serves: Aviation, Public Safety & Security, Building & Construction and Agriculture.  There are no layoffs or title closures involved in the reorganization plan.  In fact, Cygnus claims the new structure will expand employment opportunities…

Bad news/good news: 90 magazines launched in the first half of this year, down from 187 new titles that launched in 2009 for the same period, according to media directory MediaFinder.  On an up-note: “Only” 87 magazines folded this 1H compared to 279 in 2009; and 16 print magazines converted to online-only formats compared to 43 in 2009…

Publisher Conde Nast (VOGUE, GQ, CONDE NAST TRAVELER) wants to adjust its advertising/consumer revenue split from 70/30% to 50/50% by growing the consumer part.  To that goal, the company is aggressively licensing its brands and among other endeavors will launch Gourmet Live, a food-centered social media app that will be free to download but ultimately will become for-pay…

24% of all new magazine subscriptions are now placed online (and 13% of all subscriptions – new and renewed,) according to the trade organization Magazine Publishers of America.  That’s almost double the 2006 figure of 13%, and up from 17% in 2007, 21% in 2008 and 22% in 2009…

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: