Venerable movie trade publication goes glam

THE HOLLYWOOD REPORTER is going big, starting next month.  It will now be a glossy, large-format weekly magazine starting next month, reports the New York Times.  Content will be a mix of analytical, feature articles and photo spreads.

The price will increase to $5.99 for the weekly, up from $2.99 for the original daily, and publisher e5 Global Media plans on going on a hiring spree and increasing circulation.

NYT also reports THR’s website has been redesigned, with emphasis on breaking news, and that the daily print edition will now be a daily PDF file.  Richard Beckman, chief executive of e5 Global Media, also told NYT he’s going after more advertising dollars beginning with beauty, fashion, consumer electronics and liquor.

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