Publisher Hachette Filipacchi Media US (ELLE, WOMAN’S DAY, ROAD & TRACK) is changing its name to HFMUS and adopting a forward-slanting logo to associate its name with speed and innovation.
“It’s more symbolic than anything else,” Alain Lemarchand, president/CEO of Hachette, said in an 
interview with mediaweek.com. “It’s a reflection of the new spirit, or new culture, the evolution we want to be part of, the speed required to achieve these innovations.”
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Filed under: Branding, US Publishers | Tagged: Publisher |
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