165-year old magazine gets a new look

SCIENTIFIC AMERICAN’s October issue debuts a new look in print and online, the addition of new sections and enhanced navigation.  It is on newsstands and online at scientificamerican.com.

Emphasis on feature articles continues to be a key part of the magazine.

“As always, collaborations with scientists – as authors of feature articles and as sources for top journalists – inform everything we do,” writes Editor-in-Chief Mariette DiChristina in her “From the Editor” introduction to the October issue.  In response to feedback, the magazine introduced a variety of in-depth and shorter pieces.  Elsewhere, “Forum” provides a platform for external experts to comment on science policy, while the Board of Editors discusses a top science issue in “Science Agenda.”

Two new columns reflect readers’ interest in personal well-being and the influence of technology on their lives.  The October issue introduces “The Science of Health,” edited by former senior health and medicine writer at TIME Magazine Christine Gorman, and “TechnoFiles,” from best-selling author and New York Times columnist David Pogue.

SA’s print magazine features a new cover design and a new, cleaner layout for articles.  Online, scientificamerican.com reflects these changes with a more readable, easier to navigate site design.

The magazine retains its hallmark informational graphics, including a new monthly section entitled “Graphic Science.”  News remains important – “Advances” provides a monthly roundup in print, while online ‘Today’s Science Agenda” is updated daily.

The publisher also expects to roll out continual improvements over the coming year including more interactive graphics and enhanced support for mobile devices.

The oldest continuously published magazine in the US, Scientific American celebrated its 165th anniversary in August 2010.  Scientific American became part of Nature Publishing Group (NPG) in 2009, after many years as a sister Holtzbrinck organization.


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