Field and Stream meets Bon Appetit in a new title

COOKING WILD is a new quarterly magazine covering, “all things important to the food-focused outdoors person – hunters, anglers, and foragers alike.”

According to their website, it was created to bridge the gap from the field to the table and each issue will include tips and techniques to “improve and extend your wild cooking arsenal.”  Ammoland.com describes Cooking Wild as FIELD AND STREAM meets BON APPETIT.

Publisher is April Donald, 530-666-3496 or april@cookingwildmagazine.com.

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165-year old magazine gets a new look

SCIENTIFIC AMERICAN’s October issue debuts a new look in print and online, the addition of new sections and enhanced navigation.  It is on newsstands and online at scientificamerican.com.

Emphasis on feature articles continues to be a key part of the magazine.

“As always, collaborations with scientists – as authors of feature articles and as sources for top journalists – inform everything we do,” writes Editor-in-Chief Mariette DiChristina in her “From the Editor” introduction to the October issue.  In response to feedback, the magazine introduced a variety of in-depth and shorter pieces.  Elsewhere, “Forum” provides a platform for external experts to comment on science policy, while the Board of Editors discusses a top science issue in “Science Agenda.”

Two new columns reflect readers’ interest in personal well-being and the influence of technology on their lives.  The October issue introduces “The Science of Health,” edited by former senior health and medicine writer at TIME Magazine Christine Gorman, and “TechnoFiles,” from best-selling author and New York Times columnist David Pogue.

SA’s print magazine features a new cover design and a new, cleaner layout for articles.  Online, scientificamerican.com reflects these changes with a more readable, easier to navigate site design.

The magazine retains its hallmark informational graphics, including a new monthly section entitled “Graphic Science.”  News remains important – “Advances” provides a monthly roundup in print, while online ‘Today’s Science Agenda” is updated daily.

The publisher also expects to roll out continual improvements over the coming year including more interactive graphics and enhanced support for mobile devices.

The oldest continuously published magazine in the US, Scientific American celebrated its 165th anniversary in August 2010.  Scientific American became part of Nature Publishing Group (NPG) in 2009, after many years as a sister Holtzbrinck organization.

New magazine salutes Fort Bragg families

ELITE is a new monthly glossy magazine for Fort Bragg and Pope Air Force Base families, focusing on the military lifestyle.  Its subtitle: Living Sandhills, Serving Bragg.

The publication just launched with 10,000 copies distributed through mail and available on racks.

It is published by Fayetteville Publishing Company and editor is Allison Williams; Henry Cuningham is the contributing editor (and military editor for the Fayetteville Observer, a regional newspaper).  Check out the magazine’s website here.

Will new Lucky Kids magazine fare better than Cookie?

LUCKY KIDS is a new title from LUCKY magazine, set to debut – read: is being tested – with three issues next year, April, September and December, according to wwd.com.

A Lucky spokesperson told StyleList.com that Lucky Kids will have Lucky’s focus on fashion and style but will be geared toward parents, mainly mothers, and will include several of Lucky’s regular features, such as “What I Want Now.”

It will be polybagged to 300,000 subscribers and an additional 50,000 will be available on newsstands for $4.99 each.

The “lifestyle magazine for sophisticated parents with children 0 – 9 years,” COOKIE, folded last November.  Has the financial environment improved enough to warrant another try at herding up all the mom and kid fashionistas?

Private Journey takes off on private jets

THE PRIVATE JOURNEY magazine is a new quarterly affluent lifestyle magazine with an exclusive distribution: it will be distributed onboard private jets in 50 private terminals across the US, with an estimated distribution to 100,000 private jets.

It targets the “Ultra-High Net Worth” consumer, “those individuals who are driven by quality and seek the rare and the unique in luxury.”  Each issue features in-depth articles, which capture the conquest of the journey and the spirit of the affluent consumer.

The controlled circulation (free) publication will launch the first week of October.

An even better Better Homes and Gardens

BETTER HOMES AND GARDENS is debuting a “more impactful, contemporary and friendly look” with the October issue.  It includes an easier-to-read format and new graphics.

Also, a new “Know-How” section features practical solutions for home, garden and food, reports Mediapost.

AARP The Magazine readers not so retired any more

AARP THE MAGAZINE, revealed a major redesign with the September/October issue, featuring actor Dennis Quaid on the cover.  More white space, shorter articles and numerous referrals to the redesigned website, http://www.aarp.org, are among the changes.

The editorial slant has also changed to target younger-thinking readers, about half of whom are not retired.  Formerly known as the American Association of Retired Persons, the organization started going solely by its acronym a decade ago, and now its magazine is adjusting to reflect the changing attitudes and interests of its readers.  For example, the channels on its website recently expanded to 13 (from seven) – including one channel for technology, “debunking the perception that older Americans are not computer literate,” as nytimes.com points out.

Published bi-monthly, the magazine is mailed to all its members (24.4 million in 2009), with slightly different versions for each age group (50-59, 60-69 and over 70).  The industry association Magazine Publishers of America reports AARP The Magazine second quarter ad revenues increased 15% over last year, reaching $24 million.

Nancy Perry Graham, ngraham@aarp.org, is editor.