Los Angeles Times punches up magazine and fashion section

LA, LOS ANGELES TIME MAGAZINE, and Image, the newspaper’s Sunday stand-alone fashion section, will debut style upgrades in January.  Each will receive design improvements and increased online features with enhanced fashion, beauty, shopping and style content.

LA – which covers the gamut of Southern California’s culture – will increase its fashion, style and luxury quotient by adding Image content.  The new print layout will also be reflected online with a refreshed latimesmagazine.com, which will include timely news from Image’s “All the Rage” blog.  In addition to being included in the subscription of the newspaper, LA will also offer stand-alone subscriptions beginning in 2011.

Image, dedicated to Southern California’s distinct perspective on fashion and style, will get a visual boost with a more photo-intensive layout and increased reporting on trends in the making, new products and sales.  In addition, beginning January 2nd, Image content will be featured in the glossy pages of LA the first Sunday of each month, while remaining a Sunday Times stand-alone section for the month’s subsequent weeks.

Also, Image’s “All the Rage” blog will have more frequent posts and include LA-related content.

Times Assistant Managing Editor, Features, Alice Short said, “Image will continue to distinguish itself as an authority on fashion, and LA’s unique magazine coverage will soon reach even more readers.”

Sunday Times subscribers not currently receiving LA may opt in, free of charge, and readers interested in a stand-alone magazine subscription can sign up now at latimesmagazine.com/subscribe. Delivery will start with the January 2 issue.

Follow LA, Los Angeles Times Magazine, at latimesmagazine.com, @latimesmagazine and facebook.com/latimesmagazine; Image at latimes.com/features/image, @latimesimage and facebook.com/latimesimage.


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