Walmart-distributed All You the right magazine in these tough economic times

ALL YOU is bragging about its latest numbers: Ad pages increased 12% – from 939 in 2009 to 1,049 in 2010 – in a world that otherwise was flat.  And since it launched, the title’s rate base has increased 145 % from 500,000 in 2004 to 1,225,000 today – and will go to 1,300,000 in July.  Also, paid subscriptions shot up 162% from 1H June 2007 to the same period in 2010, per Publishers Information Bureau via MediaPost.com.

By positioning the magazine for “value conscious women who feel proud and responsible for finding value,” Publisher Diane Oshin felt the magazine was perfectly positioned to meet the needs of readers caught in the economic downturn.

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