“Reborn” Adweek hopes to be a one-stop source for media business coverage

ADWEEK formally relaunched this Monday, April 18, after absorbing its two sibling titles, BRANDWEEK and MEDIAWEEK.  Richard Beckman, CEO of publisher Prometheus Global Media, heralded the debut, saying Adweek is entering a new era “with a renewed purpose—as ‘The Voice of Media.’”

In the magazine’s front section readers will find “Trending Topics,” covering the latest news in advertising, marketing technology, print and TV.  The “Accounts in Review” section is a run-down of which major accounts are in play.  Look for news on the hottest commercials in “The Spot,” and profiles about a broad range of “super-influencers,” from Mark Zuckerberg to Jay Carney to Jay-Z and Jon Stewart.

It’s hard to miss the magazine’s obvious physical changes, like the revamped banner and the size.  Dimensions for the new Adweek are 9X11 inches, larger than before, and the first unified issue tops out at 90 pages, the longest in years.  With a new emphasis on visuals, photography and design will play a bigger role.

The editor is Mike Chapman, mchapman@adweek.com and the magazine’s website is here.


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