Bicyling magazine strives to lead the pack and go the distance

BICYCLING MAGAZINE will relaunch in June, fueled by a six-figure investment in the redesign.  The extensive overhaul coincides with the publication’s 50th anniversary.  Bicycling is “doing this at a time of strength; participation in the sport continues to grow,” says publisher Chris Lambiase.  But changes like the new logo, added front-of-book sections and 100-pound cover stock are just the beginning.

In response to market research with existing and prospective readers, the magazine will offer expanded photographic features and 7,000 to 8,000-word narratives in each issue.  Editor-in-Chief Peter Flax, who came on board last summer, explains “…what readers want is storytelling, beautiful photography and packaging,” something he believes a print magazine does best.

The freelance editorial and photography budgets have increased 30-40%, according to Flax, and he says that the budget boost will allow them to regularly work with photographers, who in the past may have been out of their reach.  “We don’t just want to be the biggest cycling magazine; we want to be as good as any title in any space.”

The move seems to be paying off; ad pages are up 26% for the June issue.  For information and media kits visit www.bicycling.com.  Managing editor is Christine Bucher, christine.bucher@rodale.com.

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