Bicyling magazine strives to lead the pack and go the distance

BICYCLING MAGAZINE will relaunch in June, fueled by a six-figure investment in the redesign.  The extensive overhaul coincides with the publication’s 50th anniversary.  Bicycling is “doing this at a time of strength; participation in the sport continues to grow,” says publisher Chris Lambiase.  But changes like the new logo, added front-of-book sections and 100-pound cover stock are just the beginning.

In response to market research with existing and prospective readers, the magazine will offer expanded photographic features and 7,000 to 8,000-word narratives in each issue.  Editor-in-Chief Peter Flax, who came on board last summer, explains “…what readers want is storytelling, beautiful photography and packaging,” something he believes a print magazine does best.

The freelance editorial and photography budgets have increased 30-40%, according to Flax, and he says that the budget boost will allow them to regularly work with photographers, who in the past may have been out of their reach.  “We don’t just want to be the biggest cycling magazine; we want to be as good as any title in any space.”

The move seems to be paying off; ad pages are up 26% for the June issue.  For information and media kits visit www.bicycling.com.  Managing editor is Christine Bucher, christine.bucher@rodale.com.

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“Reborn” Adweek hopes to be a one-stop source for media business coverage

ADWEEK formally relaunched this Monday, April 18, after absorbing its two sibling titles, BRANDWEEK and MEDIAWEEK.  Richard Beckman, CEO of publisher Prometheus Global Media, heralded the debut, saying Adweek is entering a new era “with a renewed purpose—as ‘The Voice of Media.’”

In the magazine’s front section readers will find “Trending Topics,” covering the latest news in advertising, marketing technology, print and TV.  The “Accounts in Review” section is a run-down of which major accounts are in play.  Look for news on the hottest commercials in “The Spot,” and profiles about a broad range of “super-influencers,” from Mark Zuckerberg to Jay Carney to Jay-Z and Jon Stewart.

It’s hard to miss the magazine’s obvious physical changes, like the revamped banner and the size.  Dimensions for the new Adweek are 9X11 inches, larger than before, and the first unified issue tops out at 90 pages, the longest in years.  With a new emphasis on visuals, photography and design will play a bigger role.

The editor is Mike Chapman, mchapman@adweek.com and the magazine’s website is here.

Reflecting excellence: Finalists announced for media’s 2011 Mirror Awards

Finalists for the 2011 Mirror Awards were announced on Monday.  Established by Syracuse University’s Newhouse School of Public Communication in 2007, the awards honor reporters, editors and writers, who have shown excellence in reporting on the media industry for the public good.  Works from print, broadcast and online media are eligible.

Chosen from more than 200 entries, this year’s finalists include, among others, “Chasing Fox” by Gabriel Sherman in New York magazine, “The End of Objectivity” from James Poniewozik in Time, “The Face of Facebook” by Jose Antonio Vargas and “Barbarians at the Shore” from James Wolcott in Vanity Fair.

The winners will be announced at an awards luncheon on June 7, held at The Plaza Hotel in New York City.  For more information and a complete list of finalists, visit mirrorawards.syr.edu.

New magazine helps allergy sufferers navigate daily life

ALLERGIC LIVING magazine, an established Canadian publication, launched a separate American edition this month.  The magazine’s editor and co-founder, Gwen Smith, cited an outpouring of interest from the US in their decision to expand.  An estimated 40 million Americans have allergies and 12 million of those are food related.

Designed to make life easier for allergy sufferers, Allergic Living includes a “Guide to Smart Dining,” with allergic reaction-prevention strategies, reports on new allergy vaccines, tips on gluten-free eating, the latest in celiac and asthma findings, and special gluten-free recipes for those living with celiac disease.

For information visit www.allergicliving.com.  The editor is Gwen Smith, editor@allergicliving.com.

Every Day with Rachael Ray completely reorganized

EVERY DAY WITH RACHAEL RAY relaunches with the May issue.  The editorial, lifestyle and pop culture features will be expanded, and there will be 50% more recipes in each issue.  Editor-in-Chief Liz Vaccariello said the goal behind the redesign is to bring more of Rachael Ray’s personality to the pages.  “Rachael’s connection to her loyal fans is officially beyond the kitchen.”

“We completely reorganized the magazine.”  It is now broken into four distinguishable sections: “Specials of the Month,” features specific to the current issue; “Found in every issue,” which are regular columns; and “two clear front-of-book sections,” “Fun” and “Food.”  New columns include “How Cool is That,” “You’ll Wanna Do It” and “Makeover Takeover.”

The magazine also has a bold new logo, fresh fonts and patterned pages.  Foliomag.com wrote that “the pages now include sketches and handwriting-like fonts; three dimensional slugs and textures like notebook paper, grocery bags and paper clipped items are seen throughout the copy.”

Monthly mobile apps allows readers to shoot the on-page jag tag and download extra content, shopping lists [and] special reader deals.  The digital version of the magazine is now available through Zinio and Nook versions.

Small business bi-monthly unveils revamped website

SMALL BUSINESS OPPORTUNITIES magazine re-launched its website this month.  The bi-monthly publications added new resources and tools to aid readers.

Features now include the latest in franchise and business opportunities, trend analysis, useful tech and software information, web strategies, and business book reviews, as well as standards like business tips and helpful links.

Editor Susan Rakowski can be reached by email at sr@harris-pub.com. Visit the website at www.sbomag.com for more information.

HGTV has its own construction project: Building a magazine

HGTV MAGAZINE will debut with a test issue in October, soon to be followed by another in January 2012.  Developed in a partnership between Scripps Networks’ HGTV and Hearst Magazines, the new publication should have a large ready-made fan base.  HGTV is broadcast to more than 99 million US households, and their website attracts 5 million visitors each month.

Like HGTV programming, the magazine will focus on home improvement, decorating, gardening, food and entertaining.  But the print offshoot will include broader lifestyle content, as well as contributions by HGTV personalities and a look behind the scenes of their shows.

Hearst and Scripps are building on the success of past joint ventures.  In 2008 they created the FOOD NETWORK MAGAZINE, which now has a circulation of 1.5 million.  In addition, both Hearst’s COUNTRY LIVING and ESQUIRE magazines have partnered on projects with Scripps’ popular DIY network.  And who can forget Hearst’s first TV partnership with Oprah, beginning in May of 2000?

If the fall and winter test issues do well, look for a full-scale launch later in the year.  The editor-in-chief is Sara Peterson, former editor of COASTAL LIVING.  No email is yet available.