Breaking News: Meredith buys Eating Well magazine and portfolio, and launches Recipe.com

EATING WELL magazine and its parent company, Eating Well Media Group, have been acquired by Meredith Corporation, it was announced early Monday, June 27.

The bi-monthly magazine is devoted to healthy eating, with articles, food and shopping tips, nutrition advice and recipes.  Along with the magazine, the multichannel brand includes a website featuring exclusive content and blogs, a mobile app, and a series of cook books, as well as a content licensing and custom marketing program providing articles, how-to information, recipes and meal plans to more than 75 customers.

Meredith also announced it is launching RECIPE.COM, a new website and brand, with a planned quarterly print magazine by the same name.  Content from the brand will be represented across other Meredith magazines and properties, and the website will feature recipes, how-to videos, online shopping lists and digital coupons.

“In acquiring Eating Well and launching Recipe.com,” said Meredith Chairman and CEO Steve Lacy, “we’ve added two anchor brands to serve the 75 million American women we engage every month, and the marketers that want to reach them.”

Financial details of the purchase were not disclosed.  Current Eating Well CEO Thomas Witschi will now be executive vice president and president for Meredith’s Women’s Lifestyle division.  Visit www.eatingwell.com to see more.

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