A new b2b publication for those who build ‘Strategic Alliances’

STRATEGIC ALLIANCES, a new b2b quarterly covering the many facets of joint business ventures, debuted on June 6th.

Produced by the Association of Strategic Alliance Professionals (ASAP), in conjunction with DeWitt Business Communications, the publication will examine the tools, processes, best practices and technologies that go into effective alliance management. According to Jon Lavietes of DeWitt, “Joint ventures are growing in all businesses—most rapidly in the pharmaceutical, IT and insurance sectors—and Strategic Alliances is to serve them.”

The magazine launched with a controlled circulation of 5,000, made up of the ASAP’s 2,000 memebers, and 3,000 association partners, such as executives, consultancies and related professional organizations. For more information visit the association’s website, www.strategic-alliances.org

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