A redesigned magazine takes flight at Air Canada

EN ROUTE, the in-flight magazine for Air Canada, debuted a redesign on October 1.

The editorial content places a greater emphasis on travel.  Readers also will find a new flight planner infographic, complete with destinations, travel plans and flight times.  Although the logo is unchanged, the new and improved edition sports an updated look, with the cover’s customary white frame removed to allow for larger cover images.  Graphics on the cover, patterned after globes and luggage tags, are designed to invoke travel imagery.

Editor-in-Chief Ilana Weitzman spearheaded the aesthetic and editorial changes, inspired by the advent of the new Boeing Dreamliner aircraft.  For more information, visit the website at http://enroute.aircanada.com.


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