Luxury, Bloomberg style: A new magazine for a rarified readership

BLOOMBERG PURSUITS, a magazine spin-off from BLOOMBERG MARKETS*, will debut with a test issue in March.

Like Bloomberg Markets, the new publication will be distributed only to Bloomberg terminal users, but will focus on affluent high-end lifestyles, products and services rather than business.  Editorial content will feature exclusive experiences and activities tailored to the unique readership.

If the test issue is a success, plans are in the works to publish the magazine biannually or quarterly.  Pursuits does not yet have a website or editorial contact information.  Bloomberg Markets editor Ron Henkoff, rhenkoff@bloomberg.net, and publisher Michael Dukmejian are heading up the project.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: