Luxury, Bloomberg style: A new magazine for a rarified readership

BLOOMBERG PURSUITS, a magazine spin-off from BLOOMBERG MARKETS*, will debut with a test issue in March.

Like Bloomberg Markets, the new publication will be distributed only to Bloomberg terminal users, but will focus on affluent high-end lifestyles, products and services rather than business.  Editorial content will feature exclusive experiences and activities tailored to the unique readership.

If the test issue is a success, plans are in the works to publish the magazine biannually or quarterly.  Pursuits does not yet have a website or editorial contact information.  Bloomberg Markets editor Ron Henkoff,, and publisher Michael Dukmejian are heading up the project.


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