A new luxe magazine targets high-end Chinese visitors to the Big Apple

YUE, a bilingual Chinese-English luxury lifestyle magazine, will debut in New York City on November 12.

Readers will find articles about shopping, fashion, dining, entertainment and notable New York Icons.  The new quarterly targets high end Chinese tourists and business travelers visiting New York City, and is published through a partnership between the Observer Media Group and China Happenings, a website dedicated to the lifestyle and spending habits of China’s new wealth class.

An initial circulation of 35,000 copies will be distributed to Chinese-favored locations and to strategic partners with access to Chinese luxury travelers.  China Happenings owner Chiu-Ti Jansen will oversee the glossy as publisher.  A website and mobile app will launch in early 2012.

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