A redesigned in-flight magazine takes off

UP!, the in-flight publication for Canada’s WestJet Airlines, has unveiled a major redesign for the print magazine and its online site, upmagazine.com.

In addition to a new look, the magazine has included new editorial features and departments.  On the Ground offers “untapped highlights” of a particular city or neighborhood.  In the Field is a new section that “explores more of WestJet’s universe.”  The Brief Case section provides conversations with high-profile business travelers, about their work and travel.  The relaunched monthly also has an expanded Eat + Drink department.

Deb Cummings, deb@upmagazine.com, is the editor-in-chief.  View the magazine at www.upmagazine.com.

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