A new Cosmo edition will premiere for Latina readers

COSMOPOLITAN LATINA, a new glossy for bicultural, bilingual women in the US, will launch with a test issue in May of 2012.

Printed in English, the Latino-focused content will cover beauty, entertaining, family topics and more.  The magazine provides a new way for advertisers to reach Hispanic women.  The Cosmo website will add a separate tab for Latino-focused content as well, with articles written by Latina bloggers, and material from the new print edition.

An initial circulation of 545,000 copies will be distributed in states with the most sizable Latino populations.  Scheduled as a biannual, a second test issue is due in the fall.  Currently, one in four Latina women between the ages of 18 and 34 read COSMOPOLITAN*.  Editor Michelle Herrera Mulligan, mmulligan@hearst.com, will lead the magazine.

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