TIME revives a luxury brand extension

TIME STYLE & DESIGN, a semiannual print supplement to TIME magazine, will relaunch in March of 2012, after being shuttered in 2009.

Targeting an affluent, influential audience, the publication will cover international travel, cooking, art, architecture, design and decorating.  This represents a broader focus than the previous edition, which relied more heavily on fashion-oriented content.

Readers will get their first look with the March 26 issue of Time.  An initial circulation of 500,000 is planned, and will be sent to households with a minimum income of $125,000.  Kate Betts, kate_betts@timemagazine.com, is the editor-in-chief.


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